A little bit about myself
With over a decade of experience in Design, UX and UI, I have acquired a diverse skill set that includes both hard and soft skills. I am focused on maintaining a balance between business goals, functionality, usability and user engagement.
My commitment is to enhance collaboration between business, marketing, design and development areas to achieve common goals in a demanding and constantly evolving digital landscape.
Currently, my work focuses on user experience and product design for mobile and web applications, with a strong interest in new fields such as artificial intelligence (AI), wearables, Internet of Things (IoT), Smart TV, virtual reality (VR)…
I strongly believe it’s crucial to work closely with end users and stakeholders to create solutions that are desirable, feasible and viable for everyone.
Some services I offer
Research
- Conduct in-depth research to understand your customers’ needs and behaviors.
- Benchmark your competitors to identify areas of differentiation for your projects.
- Propose strategies to address your business goals in a creative and effective way (CRO – KPIs).
- Test your digital products to ensure alignment with both users and company requirements.
Design
- Design the best data-driven solution to generate a product that your users will actually love.
- Create and/or improve the visual design of your product to get better outcomes.
- Collaborate with stakeholders to deliver the product that the end user is looking forward to using.
- Validate your product’s success and iterate to improve it.
My mission is to create professional, digital-ready products that fit business strategy and budget constraints, and deliver enjoyable user experience.
Send me a message now and let’s get things moving!
Clients I have worked for
Professional experience
You can get a printable version of my CV (PDF) or just continue reading…
— Amaris
September 2023 – Currently
UX/UI Experienced Consultant
Worked on a project for Openbank to transform their industry, accelerate their growth, and enable their development.
- Create new components for the Design System
- Maintained and evolved the Design System
- Designed mockups, final UI design and prototypes
- Frontend team handoff
— Globant
May 2022 – August 2023
Senior UX/UI Leader
Led a team through all phases for Banco Santander. Our work in issue resolution has become an international reference for the company.
- Maintained and evolved the Design System
- Assisted in all phases of Design Thinking (understand, explore and materialize)
- Interviewed users and tested new or modified features
- Frontend team handoff (React)
— Goal Systems
February 2021 – May 2022
Senior Product Designer
Played a key role in the creation of a powerful transportation management software. Its extensive adoption in Europe, the Middle East and South America had a profound impact in these countries.
- Created a custom Design System for transportation software
- In-depth research and workshops in an international context
- Web design and layout (HTML, CSS and Webflow)
- Frontend team handoff (Vue)
— SMART Technologies (Canada)
July 2020 – February 2021
Product Designer
We drove Smart’s shift from face-to-face to online education. This transformation propelled Smart to the forefront of online education, overtaken its competitors.
- Designed a user-centric experience accessible on any device
- Contributed testing new features
- Designed mockups, final UI design and prototypes
— Campfire IT & Digital (UK)
March 2019 – June 2020
UX/UI Consultant
As a UX/UI Freelance Consultant for UK companies (mainly in healthcare and education industries) I helped establishing and reaching key KPIs from a user-centered design point of view as well as business goals.
- Designed tailored roadmaps for companies
- Audited internal and public tools to improve its usability
- Designed mockups, final UI design and prototypes
- Frontend team handoff (Angular and Vue)
— Immedia IT Software
July 2019 – December 2019
Senior UX/UI Designer & Frontend Developer
Managed the UX/UI design of a challenging aerospace project (ESA). My hybrid skills were crucial to its success.
- In-depth research and workshops in an international context
- Negotiated solutions with stakeholders
- Designed and improved ERP tools
- Web design and layout (HTML, CSS, SASS, Drupal and WordPress)
— Randed
September 2017 – March 2019
UX/UI Designer
Introduced an innovative complex security technology for companies.
- Rearranged information architecture
- Worked alongside QA
- Web design and layout (HTML, CSS and SASS)
- Frontend team handoff (Angular)
— Orcha Healthcare (UK)
October 2016 – July 2017
UX/UI Designer
Designing their public and internal websites as well as creating Apps for their healthcare platform (in collaboration with the NHS). The company leads healthcare technology in the UK.
- Provided strategic guidance (roadmaps)
- Designed a unified experience for all of their products
- Web design and layout (HTML and CSS)
- Frontend team handoff (Visual Studio)
– Enova IT Solutions
January 2015 – August 2016
UX/UI Designer
Led the UX/UI Design, focusing on e-commerce projects and acquiring a deep insight into their complexity.
- Optimized checkout processes redefining user journeys
- Addressing the CRO challenges proposed by stakeholders
- Web design and layout (Prestashop, Woocomerce, HTML and CSS)
- Frontend & Backend team handoff (Laravel and Cake PHP)
– Freelancer – UX/UI Designer
March 2013 – December 2014
End-to-end support for the whole design area, including web design (layout) and style management (CSS).
— Team Interactive
October 2008 – February 2013
UI Designer / Web Designer
Worked with top clients like Telefonica, Toyota, Sun Microsystems and Sodexo, contributing as a designer across all areas and participating in project-defining meetings with stakeholders.
– UI Designer / Web Designer
Prior to 2008
During this period as a freelancer I learned to deeply understand the needs of my clients.
Technologies I have worked with
Schools I have studied in
