Facts about me
With more than ten years of experience in Designing, UX, UI and having learning different technical skills, I am dedicated to maintaining the balance between functionality, usability and enjoyment of the digital projects I work on.
I am also focused on optimizing the collaboration between business, marketing, design and development teams to achieve common goals in the ever-changing and demanding digital environment.
Currently I work mainly on User Experience / User Interface Design as a Consultant. I’m also interested in fields like Internet of Things (IoT), wereables, Smart TV, virtual reality (VR) or artificial intelligence (AI).
I believe it’s crucial to work closely with the end-users and stakeholders to create solutions that are desirable, feasible and viable for everyone.
Some services I can offer
- Investigate your customers’ needs and behaviors.
- Benchmarking your competitors to find areas of differentiation and improvement.
- Proposing strategies to address problems in a creative and effective way.
- Validate hypotheses, business goals (CRO) and functionalities.
- Testing digital products to align them to users’ needs.
- Turning insights into user-centric visual interfaces.
- Using designs that help meet users and business needs.
- Create and improve visual coherence while maintaining consistency.
- Build wireframes and prototypes to facilitate understanding of the product.
- Design, implement and test the final product.
The goal is to create professional products ready to run in a digital environment, aligning business strategy, expenses and premium user experiences.
Send me a message now and let’s get things moving!
Clients I have worked for
— Goal Systems
February 2021 – Present
Senior UX/UI Designer
UX/UI Consulting. I work in collaboration with different teams and stakeholders to design a robust and powerful product used in many countries. I also contribute in the improvement of the Design System (DSM) to ensure consistency in all the pieces of software we create.
— SMART Technologies (Canada)
July 2020 – February 2021
Senior UX/UI Designer
Collaborative work (remotely) with UX team for the definition and ideation of use cases, benchmarking, research, wireframing, workflows, or interaction design. Designing new features and improving existing ones. I helped them to define from scratch the sales and subscription strategy for their B2B and B2C online tools.
— Campfire IT & Digital (UK)
March 2019 – present
UX/UI Consultancy, mainly for UK companies related to education and health. I provided guidance and design creative strategies to optimize CRO.
— Immedia IT Software
July 2019 – December 2019
Senior UX/UI Designer & Frontend Developer
UX/UI in a variety of projects for customers in the aerospace industry. Interface design for complex ERP systems. My greatest contribution in this company was to bring my hybrid experience to embrace projects where this type of profile was required. I also helped their most important clients to evolve their brand image and style guidelines.
September 2017 – March 2019
Security-thru isolation software design. UI Kit, Style Guide and information architecture development. Research, user tests and heuristics during the whole process. I managed to develop a usable and intuitive interface for a really technical and complex tool.
— Orcha Healthcare (UK)
October 2016 – July 2017
Art direction and Style guide design for technological health platforms in collaboration with NHS. I helped establish the foundations of what would become the online and corporate image of this company when it was still a small startup. I also guided them in terms of strategy and KPIs definition. At that time we were a team of about ten people, today they are a large company and a reference in the health technology sector, with more than 130 employees and partners of all the major healthcare companies in the UK.
– Enova IT Solutions
January 2015 – August 2016
User experience methodologies applied to ecommerce platforms. Research, user journey, architecture information, prototipyng and layout design. I provided them with the help and guidance they needed in terms of design and user experience for web and mobile projects. I developed the design guidelines for the existing projects and those that came later.
– Freelancer – UX/UI Designer
March 2013 – December 2014
Side-to-side design of digital solutions and user experience consulting. In this phase I broadened my professional horizons and my profile evolved towards a hybrid and multidisciplinary profile.
— Team Interactive
October 2008 – February 2013
UI Designer / Web Designer
Online projects for clients such as Telefonica, Toyota, Sun Microsystems or Sodexo. Ideation, concept, interaction design, web design, layout and programming. Advertising campaigns design. I got used to working for top companies and meeting their needs. This helped me to evolve in terms of taking requirements with stakeholders. In addition, I started to acquire a multidisciplinary profile, carrying out projects from start to finish.
– UI Designer / Web Designer
Prior to 2008
Freelance and contract Designer for different types of online projects. During this phase I acquired the knowledge foundation on which to build my career.
Software I have worked with
Schools I have studied in
If you want to see more of my work, you can also find me posting on tonalidad.