A little bit about myself
With over a decade of experience in Design, UX and UI, I have acquired a diverse skill set that includes both hard and soft skills. I am focused on maintaining a balance between business goals, functionality, usability and user engagement.
My commitment is to enhance collaboration between business, marketing, design and development areas to achieve common goals in a demanding and constantly evolving digital landscape.
Currently, my work focuses on user experience and product design for mobile and web applications, with a strong interest in new fields such as artificial intelligence (AI), wearables, Internet of Things (IoT), Smart TV, virtual reality (VR)…
I strongly believe it’s crucial to work closely with end users and stakeholders to create solutions that are desirable, feasible and viable for everyone.
Some services I offer
- Conduct in-depth research to understand your customers’ needs and behaviors.
- Benchmark your competitors to identify areas of differentiation for your projects.
- Propose strategies to address your business goals in a creative and effective way (CRO – KPIs).
- Test your digital products to ensure alignment with both users and company requirements.
- Design the best data-driven solution to generate a product that your users will actually love.
- Create and/or improve the visual design of your product to get better outcomes.
- Collaborate with stakeholders to deliver the product that the end user is looking forward to using.
- Validate your product’s success and iterate to improve it.
My mission is to create professional, digital-ready products that fit business strategy and budget constraints, and deliver enjoyable user experiences.
Send me a message now and let’s get things moving!
Clients I have worked for
You can get a printable version of my CV (PDF) or just continue reading…
September 2023 – Present
UX/UI Experienced Consultant
Bringing the best of my extensive experience in UX/UI design. Banking projects mainly.
May 2022 – August 2023
Senior UX/UI Leader
I was the leader of the UX/UI Design team. I participated in all design phases. From requirements gathering to user research, through the ideation phase, prototyping, final design and iterations based on the user’s feedback. This project for Banco Santander has been an international reference for the management of banking incidents.
— Goal Systems
February 2021 – May 2022
Senior Product Designer
I was part of the UX/UI design team. We did benchmarking and in-depth research. We designed an innovative tool that could manage the public transportation of an entire city. To do this, we created (from scratch) an adaptable and scalable design system for any context in any city. Many workshops were necessary to iterate and refine the product. Our tool is currently used throughout Europe, the Middle East and South America.
— SMART Technologies (Canada)
July 2020 – February 2021
The pandemic forced a shift from a well-established physical product (interactive digital whiteboards in schools) to its online equivalent. We redesigned the whole experience to adapt it to any device (mobile, desktop, tablet). We managed to surpass the competitors and position the company as a leader in online education.
— Campfire IT & Digital (UK)
March 2019 – June 2020
UX/UI consulting for UK companies. Clients were usually from the healthcare and education business. I guided them in the setup of their roadmaps and KPIs, as well as UX/UI design, Usability, etc.
— Immedia IT Software
July 2019 – December 2019
Senior UX/UI Designer & Frontend Developer
I was in charge of all areas related to UX/UI design in this project for the aerospace industry (ESA). It was a really challenging project for me. All major KPIs were finally achieved. I am especially proud of this project, as the challenge was huge and I was the only person in charge of the department. My hybrid profile was crucial for the success of the project.
September 2017 – March 2019
A really complex project from a UX/UI point of view. A new concept of online security for corporations. I contributed in areas such as branding, information architecture, customer workshops, usability, testing, QA, etc.
— Orcha Healthcare (UK)
October 2016 – July 2017
Web/app design and art direction for a healthcare technology platform in collaboration with NHS. I contributed setting the foundations of what would become the corporate look & feel of this company when it was still a small startup. I also guided them in terms of strategy (CRO). At that time we were a team of about nine people. Today they are a large company and a reference in the healthcare technology business, with more than 160 employees and partners from major healthcare companies in the UK. I am really proud of what we achieved.
– Enova IT Solutions
January 2015 – August 2016
I was in charge of the UX/UI department. Most of the projects I worked on during this time were e-commerce projects. This experience made me deeply understand the complexity of this type of projects. I added value by simplifying the checkout process as much as possible and solving various CRO issues.
– Freelancer – UX/UI Designer
March 2013 – December 2014
Online projects of diverse nature. End-to-end support of the entire design area, including web design (layout) and styling management (CSS).
— Team Interactive
October 2008 – February 2013
UI Designer / Web Designer
In this design studio I worked for renowned clients such as Telefonica, Toyota, Sun Microsystems, Sodexo, etc. I contributed as a designer in all areas. I also took part in meetings with stakeholders to define the projects. This professional experience made me remarkably evolve as a designer.
– UI Designer / Web Designer
Prior to 2008
During this period as a freelancer I learned to deeply understand the needs of my clients.