Facts about me
With more than ten years of experience in Designing, UX, UI and having learning many different technical skills, I am dedicated to maintaining the balance between functionality, usability and enjoyment of the digital projects I work on.
I am also focused on optimizing the collaboration between business, marketing, design and development teams to achieve common goals in the ever-changing and demanding digital environment.
Currently I work on User Experience / User Interface Design. I’m interested in fields like Internet of Things (IoT), wereables, Smart TV, virtual reality (VR) or artificial intelligence (AI).
I strongly believe it’s crucial to work closely with the end-users and stakeholders to create solutions that are desirable, feasible and viable for everyone.
Some services I can offer
- Research your customers’ needs and behaviors.
- Benchmarking your competitors to find your areas of differentiation and improvement.
- Proposing strategies to address your problems in a creative and effective way for your business.
- Validate hypotheses, business goals (CRO – KPIs) and functionalities.
- Testing your digital products to align it to users and company needs.
- Turn insights into user-centric visual interfaces to generate engagement with your customers.
- Create and improve the visual design of your product to deliver professional results.
- Collaborate with your front and back teams to build wireframes and prototypes, improving the final product.
- Validate your product’s CRO goals.
The aim is to create professional products ready to run in a digital environment, aligning business strategy, budget and premium user experiences.
Send me a message now and let’s get things moving!
Clients I have worked for
You can download a printable version of my CV (PDF) or continue reading…
May 2022 – Current
Senior User Experience Designer
Delving into the UX definition and user research phases for new and existing digital products: discovering, scoping, testing, listening…
— Goal Systems
February 2021 – May 2022
Senior UX/UI Designer
UX/UI Design. I worked in collaboration with different teams and stakeholders to design a robust and powerful transport management software used in many countries. I also contribute improving the Design System and Style Guide to ensure consistency.
— SMART Technologies (Canada)
July 2020 – February 2021
Senior UX/UI Designer
Collaborative work with the UX team for the definition and ideation of use cases, benchmarking, research, wireframing, workflows, interaction design, etc. Designing new features and improving existing ones. I contributed defining the sales and subscription strategy for their B2B and B2C online tools.
— Campfire IT & Digital (UK)
March 2019 – present
UX/UI consultancy, mainly for education and healthcare companies. I provided guidance and design thinking strategies to solve problems.
— Immedia IT Software
July 2019 – December 2019
Senior UX/UI Designer & Frontend Developer
I contributed bringing my hybrid profile to embrace technically complex projects. I helped them by evolving their client’s brand and style guidelines.
September 2017 – March 2019
Research, user testing and heuristics. I managed to design a usable and intuitive interface for a highly technical and complex tool.
— Orcha Healthcare (UK)
October 2016 – July 2017
Art direction and style guide designing for a technological healthcare platform in collaboration with NHS. I contributed by settling the foundations of what would become the online and corporate brand image of this company when it was still a small startup. I also guided them in terms of strategy. By that time they were a team of about ten people. Today they are a large company and a reference in the health technology sector, with more than 130 employees and partners of all major healthcare companies in the UK.
– Enova IT Solutions
January 2015 – August 2016
I provided them with the guidance they needed in terms of design and user experience. I crafted all design guidelines for their projects.
– Freelancer – UX/UI Designer
March 2013 – December 2014
Side-to-side design of digital solutions and user experience consulting. In this phase I broadened my professional horizons and I evolved towards a hybrid and multidisciplinary profile.
— Team Interactive
October 2008 – February 2013
UI Designer / Web Designer
Online projects for clients such as Telefonica, Toyota, Sun Microsystems or Sodexo. Ideation, concept, interaction and web design, layout and programming. Advertising campaigns design. I got used to working for top companies and meeting their needs. This helped me getting better in terms of taking requirements with stakeholders. In addition, I started acquiring a multidisciplinary profile, carrying out end to end projects.
– UI Designer / Web Designer
Prior to 2008
Freelance and contractor designer for many types of online projects. During this phase I got the knowledge foundation to build my career on.
Technologies I have worked with
Schools I have studied in
If you want to see more of my work, you can also find me posting stuff on tonalidad.